June 21, 2024
How Magic Spoon CEO knew it was time to transition from DTC to in-store retail | TechCrunch


Welcome back to Found, where we get the stories behind the startups.

This week Becca and Dom are joined by Gabi Lewis, the co-founder and CEO of the cereal company Magic Spoon. Lewis spoke to the duo about finding product-market fit and locating investors who were bullish on helping him disrupt the market.

He also talked about:

  • How he transitioned from being an e-commerce brand to being sold in stores.
  • Where he finds inspiration for his recipes.
  • Creating healthy alternatives to cereals we all know and love.

After the conversation, Dom and Becca hopped back on the mic to discuss what they thought about the company and this new wave of millennial food options inspired by nostalgia.

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